The copy reads:
Real life is unretouched, just like this ad*
*This model has not been retouched. Certified by a notary public.
I’ve always wondered why most cosmetic companies don’t make ads like this. If you’re selling makeup, then show me how well your makeup works. Don’t use Photoshop to make the model’s skin perfect and smooth when the right makeup can do virtually the same thing.
I hope to see more like this in the future!
YES. Just as if you need sex to sell your project, you’ve got a problem, if you need to DIGITALLY ALTER the so-called “effect” of your product, THAT SEEMS COUNTER PRODUCTIVE. Not to mention bullshit, which I guess all advertising is anyway, right?